LinkedIn Has ChangedSep 20, 2022
Do you know who your buyer persona is? Who are you trying to reach in your business? If you are tired of creating 3 to 4 reels a day and 18-24 stories on Instagram, maybe it’s time to rethink where you and your business should show up. LinkedIn has changed. The most employable demographic right now is GenXers. And they are changing how people are using LinkedIn. No more stuffy old men in suits; the new LinkedIn has authentic, caring people looking to make connections, network, and grow.
If you are one of those people that are killing time scrolling on Facebook or Instagram, think about the connections you are making. Are you connecting with the audience that will get your business heard on podcasts? Read in books? Or seen in Masterclasses? This episode is a snippet from Melissa’s Masterclass. You’ll hear just how powerful LinkedIn is, how it’s changed, and what the ROI is for each of your posts on the platform. Lean in and learn more about how LinkedIn has changed.
Topics discussed in this episode:
- Buyer Persona
- Gary Vaynerchuk
- Gen X
Links & Resources:
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For free resources and information on Melissa’s current offerings: www.livethefreelife.co
Free LinkedIn Productivity Checklist: https://www.livethefreelife.co/checklist
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